PEST Analysis [Audio]

February 27, 2020

by Connstep Team

A PEST analysis allows a business to determine potential opportunities and threats associated with their strategy and figure out ways to either take advantage of them or to avoid them.

It’s a strategic planning tool used to identify the Political, Economic, Social, and Technological factors that may have an effect on business and its planning process.

Political factors – focuses on areas in which government policies affect the economy, your industry or your organization and include tax policies, employment laws, tariff and trade restrictions, regulations, and environmental issues.

Economic factors – targets inflation rates, interest rates, economic growth indicators, exchange rates, supply, and demand.

Social factors – includes demographics, cultural attitudes, workplace issues, health consciousness, and lifestyle trends.

Technological factors – covers the rate of technological change, research and development spending, technology incentives, and infrastructure investments.

Listen to how this form of strategic business analysis, in conjunction with your business planning, can provide a solid basis for informed decision-making at your organization. Contact us for the guidance you may need.


CONNSTEP Air Time is a series of 10-20 minute conversations on relevant topics we encounter every day talking with business owners and organization leaders.

We discuss planning, strategies, tactics, market conditions, trends, changes, and possible outcomes to help you do your job better and have a more robust and successful business. For you and your workforce.

Our goal is to provide you with a greater understanding of everyday business concerns and conditions and what you can do about them.

CONNSTEP solved a huge problem for us and helped us bring our delivery rate to 100%. As a direct result of that, we have been awarded with an increase in business which, ultimately, will also benefit (our supplier) Har-Conn.”

CT manufacturer Pegaasus

Chris DePentima

CEO, Pegasus Manufacturing Inc.

“I see great value in the new experiences and perspectives CONNSTEP brings to our business, at reasonable prices. They’re not like consultants, they’re like partners in the business – willing to roll up their sleeves and help.”

AGRussell logo

Mark Burzynski

President, Arthur G Russell Co

“CONNSTEP has proved to be a tremendous resource for ESI. CONNSTEP has helped us to adapt to today’s marketplace and remain a quality minded, competitive global player. Our ISO/TS16949 implementation process was efficient and rewarding. I look forward to our future projects with CONNSTEP.”

esi CT manufacturer

Ron Delfini

President, Engineering Specialties Inc.

“CONNSTEP worked with FuelCell Energy to educate and facilitate Lean initiatives and to help meet our needs to establish an overall production improvement plan. This plan has been utilized over a period of time as a ‘guiding light’ to spur numerous improvements that dramatically reduced our product cost.”

Tom Lucas

Manager, Fuel Cell Energy

“CONNSTEP is a valuable partner to Hologic, providing the expertise and ‘outside eyes’ everyone needs to keep their continuous improvement on track. We are now well-positioned on a dynamic growth path and look forward to a long-term relationship with CONNSTEP.”

Greg Safarik

VP Manufacturing Operations, Hologic

“Our experience working with CONNSTEP has brought us benefits we never expected. It’s a great team to work with!”

Bruce Wheeler

VP of Operations, Metal Finishing Technologies Inc.

“The goals of the team were to reduce manufacturing lead-time, reduce floor space utilized, and increase worker productivity. All the goals were met. CONNSTEP helped us to better compete.”

Tornik CT manufacturer

Dan Rubbo

General Manager, Tornik LLC

“The Business Growth Program is working well for us. We enhanced our website following the meetings to improve our SEO and become more visible to search engines. The segment on negotiating …  promoted changes in our thinking and improved how we interact with customers. The mentoring between sessions was helpful in boosting our progress.”

CT manufacturer Colonial Spring

Bill Lathrop

President, Colonial Spring Co.

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