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Identify new opportunities, increase your revenues, build your sales, and diversify your customer base to improve your business growth.

Brand & Marketing Strategy Development

Create greater awareness of your products and services among customers and prospects and differentiate your business from the competition.

How it works:

We work in collaboration with the business owner and leadership team to create relevant marketing messages that resonate with their prospects and customers alike and develop a marketing plan designed to increase the number of prospects and drive sales conversions.

Challenges it addresses:

Many manufacturers struggle to differentiate themselves in a sea of competition. This strategic process enables them to:

  • effectively communicate their competencies
  • deliver their message and marketing efforts to the right people
  • position their brand to establish expectations among customers and prospects
  • create a marketing strategy or actionable plan to reach the potential customers and communicate effectively

This process also serves businesses who are short on resources, time and budget and need to know what marketing actions will make the most impact.

Impact & Benefits:

  • Define capabilities and competencies
  • Discover how to position your product to reach the right audience
  • Uncover how customers see your company and products
  • Build your product and company image and brand to present to your target market
  • Create a marketing roadmap for effectively reaching and engaging potential customers
  • Develop an actionable marketing plan with priorities most beneficial to your business

Collateral Design & Development

Design a true representation of your manufacturing operations in material that accurately reflects your organization and its offerings.

How it works:

Gathering of core competencies, visual aspects of your operations, and value proposition elements of your business to create a messaging and graphic design package that communicates the best description of your manufacturing organization.

Challenges it addresses:

Ideally suited for businesses who have a lack of well-developed collateral material either in print format or electronically for use on the web. Used for company products and services and other means of effectively communicating your value proposition to existing and potential customers.

Impact & Benefits:

  • Messaging with tailored descriptions of your products and services as highly differentiated offerings for specific target markets
  • Extending the company brand image across the web, print, and other means
  • Create a forum for expressing your value proposition clearly and effectively
  • Develop a brand image that will reflect the complex challenges you face and the ways you overcome those challenges

Digital Marketing

Expand the range of the marketing communications efforts for your business by incorporating digital outreach methods.

How it works:

Services provided under the Digital Marketing umbrella include:

  • Email Marketing
  • Social Media
  • Digital/Social Advertising
  • Keyword Optimization

Challenges it addresses:

For businesses who have employed traditional media options to reach their customers and prospects, incorporating digital methods can broaden the outreach of their communications efforts.

Resource constraints and lack of experience promoting product offerings can benefit from an increased online presence which generates greater awareness and interest, increases site traffic, and expands the reach of messaging.

Impact & Benefits:

  • Creates meaningful, robust online presence tailored to your business
  • Stronger connection with potential clients and customers to interact with your brand
  • Skilled, dedicated experts experienced with small and midsized manufacturers
  • Ability to track and measure every interaction to create a personalized strategy designed for your company to deliver results
  • Quarterly performance-based planning and strategy sessions to eliminate wasted effort and focus on what works

Lead Generation

The ideal business development outreach program for companies with limited resources to help you generate qualified leads.

How it works:

A process that creates the capability to generate a steady flow of qualified prospects for your company. It’s a hands-on approach to understanding your strengths, identifying an ongoing list of prospects, and managing both the active outreach and the communication of leads to your sales team.

 Challenges it addresses:

Having a proven lead generation process addresses the difficulty of maintaining a steady flow of qualified prospects. Uncovers your underlying sales proposition to create a more valuable and refined sales message more likely to be receptive to potential customers. It aligns your sales prospecting capabilities with market opportunities to drive measurable growth by generating qualified leads.

Impact & Benefits:

  • Maintains a pipeline of sales opportunities
  • Addresses competitive conditions, identifies target markets, creates unique selling points
  • Experienced lead generation professionals dedicated to your business, identifying and calling prospects each month
  • Action plans are customized to your business

Market Research

Collect insights to achieve a better understanding of current and prospective markets and the products and services best suited to serve their needs.

How it works:

Involves the collecting of targeted data on customers, competitors, industries, markets, and trends to enable companies to make informed decisions on how to drive business growth.

Challenges it addresses:

Helps provide insights you need to develop new products and services and ground your strategy in reliable data for realistic growth projections. Gives you a thorough understanding of your current markets and analyzes prospective industries which may be well-suited for your products and services.

Impact & Benefits:

  • Voice of Customer Research delivers the feedback businesses need to make strategic changes that drive topline growth
  • The right information on market demands and customer requirements will help your company generate sales and grow its customer base
  • Competitive Benchmarking helps business leaders understand the level of competition in an industry taking into account barriers to entry, intensity of competition, and estimated market size

Market Scouting

Identify new potential markets, grow business opportunities and discover untapped revenue streams for your organization.

How it works:

Market Scouting is a service that provides clients with insights related to market feasibility and revenue potential. This service blends competitive research, stakeholder interviews, and expert analysis to drive informed decisions about identifying and entering into new industries.

Challenges it addresses:

This service is ideal for companies who are:

  • considering market expansion
  • looking to find new revenue streams
  • seeking untapped or underserved markets

Impact & Benefits:

  • A simple and effective means to connect with new markets
  • Identify high potential markets
  • Receive reliable data to make informed, strategic decisions
  • Generate qualified leads to support revenue growth

Planning for Growth

Identify the growth opportunities available to your business and optimize their implementation.

How it works:

We conduct an in-depth interview with the executive team to:

  • discuss mission, business goals
  • evaluate business opportunities, risks and identify capabilities
  • define value proposition

Recommendations are provided for reaching business objectives.

Challenges it addresses:

An organization may have goals such as:

  • increase topline sales
  • pursue organizational change
  • enter into a new market
  • prepare for new growth initiative to increase profits

The Planning for Growth process determines whether or not your business is well positioned to undertake the challenges of rapid growth or new strategic opportunities.

Impact & Benefits:

  • Organizations achieve clarity and candor surrounding opportunities and risks
  • Defines unique value proposition and growth attributes
  • Identifies strategic initiatives to drive meaningful changes for aligning the company for growth

Strategic Planning

Leverage our resources and experience to focus your efforts on developing a comprehensive business plan that achieves your desired outcomes.

How it works:

We evaluate your business to identify strengths and weaknesses in several key areas, review and prioritize issues, ensure mission, vision and goals are aligned for future business success.

Challenges it addresses:

Working in the business and not having the focus or knowing where it’s most worthwhile to spend time/resources to start building a stronger, healthier and more profitable enterprise.

Impact & Benefits:

  • Establishes the structure to start building a stronger, more competitive, healthier and more profitable business
  • Provides a greater understanding of business opportunities and threats
  • Articulates a clear vision, outlines and prioritizes specific initiatives for performance and improvements, metrics to assess the progress

 

Succession Planning

Exit strategies help streamline the process when owners and key employees decide to leave, sell or retire to ensure a successful transition to new ownership.

How it works:

CONNSTEP offers Succession Planning workshops in either half-day or full day sessions. We review a variety of exit strategies with you and the advantages and disadvantages of each one.

A first level Succession Action Plan is developed in collaboration with you and follow-up meetings are scheduled to ensure accountability to the plan. Part of the process includes the drafting of Current and Future state organizational charts.

Challenges it addresses:

Succession planning is suited for owners and key employees planning to exit, step down, sell, or retire from the business. It is also applicable for manufacturers who:

  • have an aging workforce and no plan in place to replace them
  • are unprepared if key people with significant business or “tribal” knowledge left the business and took that knowledge with them
  • lack organizational development plans for underperforming employees
  • have employees seeking dedicated career paths or opportunities to grow and develop

Impact & Benefits:

  • Improve leader confidence because there is a solid plan for the future
  • Reduce vulnerabilities due to pending retirements
  • Development plans for bringing underperformers up to speed
  • Development plans for high potential employees to maximize and retain them
  • Rightsizing and restructuring the organization to maximize effectiveness and opportunity
  • Ownership can comfortably retire, sell or transfer the business

Web Design & Development

Improve your business website with relevant content, easier navigation, lead generation capabilities, and more to broaden your online presence.

How it works:

We offer web development services including custom website design, website updates, hosting, and Search Engine Optimization (SEO).

Challenges it addresses:

Businesses interested in improving their website presence benefit from this service. Their existing website may need minor enhancements, an entire overhaul, or an update to the technology platform of their website making it user and mobile friendly.

Additional web development work may include:

  • creation of an automated RFQ online forms
  • a customer only login sub-site
  • establishing e-commerce capability
  • SEO to increase the amount of traffic to their web site and the quality of traffic

Impact & Benefits:

  • More accurate reflection of your business with updated content, design and digital company presence
  • User friendly interface and mobile accessibility
  • Easy to update website for any user
  • SEO to help increase the organic search results on your website, the amount and quality of traffic to your site, allowing potential customers to find your business

Discover how CONNSTEP can help grow your business.