2:00 pm - 3:00 pm
How to Take a Proactive Approach to Marketing Your Machine Shop
Does most of your business stem from fewer than 10 customers? If so, do you wonder what would happen to your business if one or more of those customers took their orders elsewhere? By looking at the top traits of your clients, identifying additional companies that look like them, and developing a strategic marketing plan, you will take a proactive approach to diversifying your customer base, expand your reach, and grow your business.
• Identify top similarities within your current customer base
• Find new, comparable customers to grow your business
• Develop a marketing plan to reach these customers
Industry Services Marketing Manager, Georgia Manufacturing Extension Partnership