Google Online Marketing Challenge

The American Marketing Association - Connecticut Chapter is on the look-out for companies interested in participating in the 2010 Google Online Marketing Challenge.

Developed by professors in collaboration with Google, the Challenge is a great opportunity for students to gain practical, real world online marketing experience. Students also get the excitement of competing on a global level - with the winning team receiving a trip to Googleplex in Mountain View, California. 

How does it work?
Student teams from the University of New Haven receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns. Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world.

To find out more about Google AdWords, simply visit http://www.google.com/onlinechallenge.

What do you need to do?
If you agree to participate, you should work out a convenient time to meet with your student team to explain what your business does and what you want to achieve from online marketing. Ideally, you will take an active interest in the campaign, such as providing feedback on the proposed campaign strategy, interim campaign results and campaign changes. The students do all the work but the more you help them, the more you have to gain through a successful campaign.

You will also be invited to the Google AMA-CT event at the University of New Haven on March 24, 2010, where students will present their campaigns.

What happens after the campaign ends?
Once the campaign is over you are under no obligation to continue with AdWords. However, if you believe Google AdWords is right for your business, please talk to your students about how you can continue with their online marketing recommendations.

Who is the perfect business candidate?
To effectively work with students from the University of New Haven, a local business is best.
  Your company must have at least a basic website;
  Your company needs to have target markets in the B2B or B2C arena, and can include international
    markets;
  Your company should have no more than 100 employees; and
  Your business should not be currently using Google AdWords and have had no active account for last
    six months.

To participate, please send an email, by February 7, 2010, which includes your contact information and website address, to:

Dr. Subroto Roy, University of New Haven, dr.subrotoroy@gmail.com.