Understanding Internet Marketing & Its Importance to Manufacturing

Did you know that:

  65% of B2B purchases start on the internet using a search engine?
  77% of users prefer Google? and
  The top two factors that are most influential in B2B purchases are:
       the vendor's website
       word of mouth recommendation by a colleague

Is your website up to the challenge?  

Join CONNSTEP and Site-Seeker, Inc. for this morning seminar and learn what internet marketing is and why it is so important to manufacturers who operate in the business to business (B2B) arena.

We'll cover:
  Search engine marketing
       Review of where technical buyers are today
      The impact of the internet on the sales cycle
      Key components of SEM
      SEO - search engine optimization
      SEM - Pay Per Click advertising
      Social Media - what it is and the impact on manufacturing
  Websites
      Important features of an effective website; generating inquiries
      ROI - measurement and proving value
  Website Audits
      Review your site live and discuss where you are today - what works, what doesn't - and receive
        recommendations to improve your internet presence

Following the seminar, there will be a one hour hands-on workshop for those who are interested in learning more about Social Media.  Bring your laptop and learn how to register for and use Twitter and LinkedIn and the tools available to utilize Social Media effectively without investing all of your waking hours!

Download Printable Flyer (.pdf)

Wednesday, March 24, 2010
Courtyard by Marriott, Shelton
8:00 a.m.  breakfast refreshments
8:30 to 10:30 a.m.  Understanding Internet Marketing & It's Importance to Manufacturing
10:30 to 10:45 a.m. break
10:45 to 11:45 a.m.  Social Media workshop

$99 per person

Register on-line or by calling 800.266.6672